January 7, 2009 ( PowerHomeBiz ) - India -- ValueFirst Messaging, the leader in enterprise mobile messaging services in India, has appointed Mr. Kumar Apoorv as Chief Operating Officer (COO) to spearhead its current workforce of close to 200 people and take the company to newer heights. As COO, Mr. Apoorv is entrusted to instill dynamism and exuberance into the organisation while his experienced guidance will be directed towards scaling operations, driving new initiatives in terms of products and services, doubling manpower resources, and rapidly expanding geographical reach for ValueFirst.

Mr. Apoorv brings extensive experience in the digital space, having held key positions in online portals like Naukri.com and Indiatimes.com. As Vice President of InfoEdge (Naukri.com), Mr. Apoorv was part of the corporate strategy team which oversaw its investment into other companies. He was also instrumental in leading the company towards its first IPO (Initial Public Offering).