November 7, 2009 ( PowerHomeBiz.com ) -Has the economic downturn minimized the importance of the Customer Experience? In Chapter 5 of my book, Strategy Activation: How to Turn Your Vision into Marketplace Success, I talk about how important it is to improve your holistic customer experience to differentiate your company from your competitors. As products and services continue down the inexorable path toward commodification, it is the ongoing customer experience that drives customers to choose one vendor over another.

Read full story. http://www.powerhomebiz.com/News/112009/improving-customer-experience.htm