November 7, 2009 ( PowerHomeBiz.com ) - If you're using Pay-Per-Click advertising to promote your plastic surgery marketing practice online or if you're even thinking about using PPC then you need to read this article right away.

Why?
Because you can't just buy the first spot anymore! There's something called a quality score that Google uses. And if Google doesn't like your ad or website, it will punish you by lowering the rank of your ad burying it so very few prospects will see it. Now, if you don't write your Google Ads the right way, you can be spending thousands of dollars and not get one single new patient.

Read full story. http://www.powerhomebiz.com/News/112009/plastic-surgery-marketing.htm